SAFe Agile Marketing Course

SAFe Agile Marketing Course Overview

During this one-day SAFe® Agile Marketing course, attendees will learn how to apply Lean, Agile, and SAFe practices and principles to marketing teams. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment.

Our SAFe Agile Marketing course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

Furthermore, the SAFe Agile Marketing course is one day of instruction and workshops, which can optionally be split into two 4-hour sessions.

Join Edinburgh Agile, one of the world’s leading Agility consultancies on our SAFe Agile Marketing course online and in classrooms across the world!

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SAFe Agile Marketing Course Overview

SAFe Agile Marketing

Learning Goals

The SAFe Agile Marketing course leaves trainees more knowledgeable and confident in key areas of Scaled Agile Framework Lean-Agile delivery. To perform the role of a SAFe® Agile Marketing, attendees should be able to:

  1. Explain how marketing teams benefit from adopting Agile and SAFe;
  2. Describe how to create an Agile marketing team;
  3. Organize a marketing team around value;
  4. Use techniques for integrating marketing into an Agile Release Train;
  5. Adopt a hypothesis-driven approach in marketing;
  6. Break down initiatives into smaller, testable parts.


The SAFe Agile Marketing course includes the coverage of the following course topics:

  • Agile Marketing for Business Agility;
  • Building Agile Marketing Teams;
  • Supporting Operations;
  • Supporting Development;
  • Applying Validated Learning;
  • Learning Incrementally.

SAFe Agile Marketing Course Audience

The SAFe Agile Marketing course is especially suitable for people who want to be a SAFe change agent that uses principles and practices of the Scaled Agile Framework® (SAFe®). The following individuals will benefit from this course:

  • CMO, Marketing Director, and VP Marketing;
  • Digital Marketing, and Marketing Manager.

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SAFe Agile Marketing Course FAQs

What is SAFe Agile Marketing course?

SAFe Agile Marketing course is a one-day foundational level Scaled Agile Framework training course that trains attendees on teams how to apply Lean, Agile, and SAFe practices and principles.

What attendees will get after completing the SAFe Agile Marketing course?

– Access to Agile e-learning within the SAFe Community;
– 0Access to SAFe e-learning within the SAFe Community;
– Access to the Agile Marketing with SAFe user forum;
– Digital Workbook;
– Course certificate of completion.

What SAFe courses can I do after the SAFe Agile Marketing course?

The SAFe training curriculum has many certifications, and each course is tailored to the learner’s Professional needs and learning goals. The certification courses are:
– A Scrum Master after completing the SAFe Scrum Master (SSM) can take SAFe Advanced Scrum Master (SASM) course;
– The Agile team members can take the SAFe for Teams (SP) course;
– The Release Train Engineers can take the SAFe Release Train Engineer (RTE) course;
– The Product Owner / Product Manager can take the SAFe Product Owner / Product Manager (POPM) course;
– The DevOps Practitioners can take the SAFe DevOps (SDP) course;
and so on.

SAFe Agile Marketing Course Prerequisites

  • Familiarity with Agile concepts and principles;
  • Edinburgh Agile recommends the Leading SAFe course as a perfect introduction to SAFe and exploring other SAFe courses.

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Read the guide for free at: The Sketchy Guide to Scrum

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