SAFe Agile Marketing Course Overview
During this one-day SAFe® Agile Marketing course, attendees will learn how to apply Lean, Agile, and SAFe practices and principles to marketing teams. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment.
Our SAFe Agile Marketing course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.
Furthermore, the SAFe Agile Marketing course is one day of instruction and workshops, which can optionally be split into two 4-hour sessions.
Join Edinburgh Agile, one of the world’s leading Agility consultancies on our SAFe Agile Marketing course online and in classrooms across the world!
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SAFe Agile Marketing Course Overview
Learning Goals
The SAFe Agile Marketing course leaves trainees more knowledgeable and confident in key areas of Scaled Agile Framework Lean-Agile delivery. To perform the role of a SAFe® Agile Marketing, attendees should be able to:
- Explain how marketing teams benefit from adopting Agile and SAFe;
- Describe how to create an Agile marketing team;
- Organize a marketing team around value;
- Use techniques for integrating marketing into an Agile Release Train;
- Adopt a hypothesis-driven approach in marketing;
- Break down initiatives into smaller, testable parts.
Topic
The SAFe Agile Marketing course includes the coverage of the following course topics:
- Agile Marketing for Business Agility;
- Building Agile Marketing Teams;
- Supporting Operations;
- Supporting Development;
- Applying Validated Learning;
- Learning Incrementally.
SAFe Agile Marketing Course Audience
The SAFe Agile Marketing course is especially suitable for people who want to be a SAFe change agent that uses principles and practices of the Scaled Agile Framework® (SAFe®). The following individuals will benefit from this course:
- CMO, Marketing Director, and VP Marketing;
- Digital Marketing, and Marketing Manager.
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SAFe Agile Marketing Course FAQs
SAFe Agile Marketing course is a one-day foundational level Scaled Agile Framework training course that trains attendees on teams how to apply Lean, Agile, and SAFe practices and principles.
– Access to Agile e-learning within the SAFe Community;
– 0Access to SAFe e-learning within the SAFe Community;
– Access to the Agile Marketing with SAFe user forum;
– Digital Workbook;
– Course certificate of completion.
The SAFe training curriculum has many certifications, and each course is tailored to the learner’s Professional needs and learning goals. The certification courses are:
– A Scrum Master after completing the SAFe Scrum Master (SSM) can take SAFe Advanced Scrum Master (SASM) course;
– The Agile team members can take the SAFe for Teams (SP) course;
– The Release Train Engineers can take the SAFe Release Train Engineer (RTE) course;
– The Product Owner / Product Manager can take the SAFe Product Owner / Product Manager (POPM) course;
– The DevOps Practitioners can take the SAFe DevOps (SDP) course;
and so on.
SAFe Agile Marketing Course Prerequisites
- Familiarity with Agile concepts and principles;
- Edinburgh Agile recommends the Leading SAFe course as a perfect introduction to SAFe and exploring other SAFe courses.
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The Sketchy Guide to Scrum
Edinburgh Agile are very proud to support The Sketchy Guide to Scrum … a treat for any Agilist interested in learning more about Scrum.
Read the guide for free at: The Sketchy Guide to Scrum
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